REF Parameter In ManyChat

A Ref parameter in ManyChat is a useful tool to send a lead or person from anywhere directly to content in your bot. It could be an interesting piece of content that you want to share or into a sequence for a new subscriber.

We are going to give a quick overview of how it works:

Dashboard -> Growth Tools

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New Growth Tool -> Messenger Ref URL Tool

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Op-In-Actions -> Edit

At this point you will want to edit the message that comes through and build your flow that will be triggered when someone clicks Ref URL link that is generated.

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Click Save -> Return to growth tool

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Click Setup -> Enter Value into Custom Ref parameter ->

NOTE: What you enter here shows at the end of  the automatically generated URL

The random URL will be generated like this:

Add this to where you want people to click to get the flow. It works really well in Email Marketing and Facebook.