9 ways to use Chatbots / Messenger Marketing
Customer Care / Customer Service
Using Facebook Messenger to automate incoming customer enquiries is a great way to filter out incoming enquiries. If you invest largely in people in your business to answer customer enquiries it is quite possible you will benefit from Messenger Marketing / ChatBots.
If we use the simple calculation that your business can only answer 20 customer enquiries per day based on being just one person through the use of automation you can answer 1000’s of people at once, and if their questions is something we cannot pre-register into the system then they can be connected automatically to the team to chat to live. It isn’t about replacing humans and jobs it’s about being more efficient and allowing you as a business to be there more for your customers when they need you.
2. Generating Leads
Messenger is a great way for your business to generate more leads online through Facebook. The ability to get them as leads isn’t any easier and still requires communication and marketing, however, being able to instantly qualify your leads has become something of an instant process.
Let’s say you’re a real estate business, you are selling a property for $500,000 in a suburb around about 20kms from a central city. You could run a targeted ad that looks at targeting people within this area, from here you can have a MESSAGE button or you can use the Comment growth tool which allows for potential leads to comment on a Facebook update for an automatic flow to be generated. Within this flow, you can ask questions, send details of the property as well as get personal details and maybe even a viewing.
As you can see this is one way you can use Messenger to generate more leads online through Facebook. It’s a tool that can be used in conjunction with your existing marketing plan as well, which is one of the major positives of this.
3. Bookings, Events and Registrations
Do you run a service-based business that requires people to book your time in slots, or register their interest for an event or a business-related activity that you are running? We see a big opportunity of salons, accountants, and professional services businesses to be allowing customers to book their appointments, schedule a call or even request a call back right from with their Messenger application. With Messenger Bots, it’s done, and right at your customer’s fingertips, what this means is that you are allowing your customer to continue an organic experience with your business. Think of it like this: Your customer is already on the application, you are allowing them to utilise a technology they already using every day. This is where the power of Chatbots becomes real, is when you allow people to have a seamless experience with your business.
4. Products and Services
Every business showcases a product or service and sometimes clear communication is the most important of a customer engagement with your business, being able to offer hassle-free information about your products and services, without having to visit your website or talk to someone is a great advantage to most consumers, we are constantly bombarded with information in our lives, self-paced, hassle-free communication is something that will win when it comes to your customers satisfaction. If you care about your customers, it pays to understand where the market is going with this.
5. Spreading Content
Got a new piece of content, product or promotion and want to distribute it to your audience, there are a few issues with native, an organic distribution that is giving businesses headaches.
Facebook has changed their algorithm which means that it’s near impossible to get organic traffic to your Facebook page to view the content.
Email Marketing is dying and nobody is actually reading emails. 20–30% open rates and 2–3% Click-through-rates.
We have an idea! Distribute your content, quickly, directly and personally through Messenger. If it’s a video, product or service or just a funny quote or meme. Send it with ease to the people who are interacting with your business. Why? Let’s crunch the numbers
80–99% open rates
70–80% Click rates
It’s staggering the numbers for the reasons to get amongst this technology it’s allowing businesses better access to their customers, it builds a special relationship with your customers also.
6. Website engagement tools
Sometimes customers want to know more information about a product, or you want to get them to sign up to your mailing list. With this use of Growth tools, you can now give your customer instant ability to chat with your business through your website, no more integrations through 3rd party applications.
7. Tagging and Targeting
Some people who interact with your business are worth understanding and keeping them as “leads” through tagging you can give your leads/subscribers certain tags that will allow them to be identifiable and for the ease of being able to target them at a later time.
For example, let’s go back to our Real Estate example before. We have generated interest in the $500,000 property and 100 people have shown an interest, requested information or booked to see it. Depending on what action they take, it can trigger a certain tag. This will then allow you to segment your list. Now If you are still following me you will see what we can do with this segmented list. Let’s say a similar property comes up in the market, you can send a broadcast out to that segmented list telling them about it, furthermore, people who showed an interest in the house are now subscribed to your bot therefore you can target them with other properties you are selling or even just update them on viewing for that house.
As you can see from our example implemented properly there is an opportunity to build strong relationships and rapport with people at scale quickly all through automation.
8. Market research
If you are in a business that from time to time would want feedback from your customers, delivering a question to understand your market can be done easily and effectively on Facebook Messenger.
The best way to recapture your audience on Facebook is to run a competition. Through the Facebook growth tool on the MessengerBot system, you can use the Facebook Comments tool which means when someone comments or comments a keyword in the comments it triggers an automatic message which then adds them to your list. The great thing is if you can get a following already established on Facebook its all organic and free to achieve.