The New Opportunity
"We believe that Facebook Messenger Marketing will become the #1 marketing channel in the world."
In 2019 we are so lucky to be in a position to have all the tech we could possibly want and need at our fingertips. Our team at Enable Digital have been working on showcasing and selling a product that is both powerful and new. It's not often there is an opportunity to get ahead of the competition in the technology space. Facebook Messenger has over 1.3 Billion monthly active users, what that means for you? An opportunity. The best way to look at Messenger Marketing is that your audience is already on Facebook Messenger, you are just leveraging the platform to build your database and the ability to engage with them.
In 2016 Facebook released its Messenger API, and since then there have been many businesses launching platforms to harness the power of Messenger. We use ManyChat, it's an easy, cost-effective solution to building marketing flows that can help convert more business through a native platform (Messenger).
The real opportunity is what right in front of us. We have a technology that is only being used in small numbers currently with the trend line in an upwards trajectory and predictions that in the next 4-6 years, Messenger Marketing will dominate the business world. So we see a massive opportunity to adopt this technology early. It's as if Google Ads or Email Marketing were in its infancy stages, and boy don't you wish you were using them in the beginning. As we have seen with Google Ads and Email Marketing, everyone is doing it, and it's crowded which means you are less likely to be seen, or if you are being seen it's costing you a lot more money than it should.
With Facebook Messenger, you are decreasing your costs dramatically with using Facebook advertising to build and grow your audience on ManyChat.
In this report, we will explore a number of key areas and give a basic overview of the advantages of using Messenger Marketing in your business.